The Birth of wEmusTgRoW {est.2005}

Sometimes I think that wEmusTgRoW is probably not a very likely name for a clothing line. …But then again what is? wEmusTgRoW was never as much about the name as it was the meaning of the words.  At the time of it’s “conception”, I had A LOT goin’ on.   …Primarily a relationship that was undergoing  its own transitions, a boutique that everyone loved but that I had a LOVE/HATE relationship with, etc…  One of the most spiritual things to me about the creation process is that it often becomes a meditation.  …Time in which you are left only with your own thoughts and inner voice. Something that easily gets tuned out these days with all of the lovely distractions we have.   

Every morning I’d come in and had my ritual.  Part of which just included some quiet time or sewing time before I had to be ready to assist who entered.  One morning while working, I kept asking the question in my head, “Why? Why was all this happening and why now? Why, why, why???”  My question asking was a ritual too. lol.  Until one day after asking, clear as a bell, I was given a response to my question: “Because we must grow”. 

“Who said that?!”

….Wow.

…Uhhh. 

…What do you say to that except, “Okay”.  I kept thinking about it. Replaying my conversation with the powers that BE in my head.  I had to do something with it.  ENTER the Flower.  I started creating the flowers on tanks and tee shirts, using different pieces of fabrics, patterns and textures to illustrate how different we all are on the inside, yet the same.  How beautiful the growth process can be, but ever complex, mysterious, complicated and sometimes even painful, not one of us has ever been NOR will we ever be EXEMPT from it.  I thought about how we are constantly shedding layers and re-growing or rejuvenating parts of ourselves after we complete these cycles.  Around this same time I purchased this ring at an arts festival.  It is made from plastic or resin I believe with dried flowers inside of it.   

Flowa Powa

I fell in love with it immediately and because of all that was going on thought it would be a good investment (five whole dollars!) and a reminder for myself (on my finger what better place) to remember the beautiful things, to remember and understand that everything is tied to a growth process, to feel nature, joy, you name it.  It spoke to me and I needed it.  I wore/wear it everyday. Sorry the pic up there is not a little better.

Immediately after displaying the first wemustgrow tank in the shop, people were drawn.  But I never really got into the explanation or any of that with them at least not in terms of how it came about.  Prior to wEmusTgRoW I just worked under my name or named items specifically.  Soon everything was becoming wEmusTgRoW and not so much “The Holly-Kai Collection”.  Within about a month or so I discovered the storm had not even begun though I was certain I was already in it.  The ending of one situation only signified the beginning of another.:  I found out I was pregnant. 

I continued making my tanks, eventually closed the shop because it was getting to be too much which was another transition, and 8 months later was baptized into the world of motherhood.  No words could ever describe that transition nor the joy that has come from it.  I’m not really a “doter” …a doting parent –simply because while every mother thinks their child is the greatest –and no doubt they are! –I don’t think there is anything I could say to ever adequately describe the relationship I have with my child, the experience we had together while I was her “host” , my respect and love for her, or how brilliant and amazing she is as a person in general.  It’s been so interesting to watch her personality develop.  …From the time she could walk she’s made it a point to STOP and smell the flowers when she sees them.  They excite her.  My favorite song to sing to her when she was just months old was ‘Everything Must Change’ but I wasn’t sure why, just was!  Then one day I wondered if wemustgrow really came from her, if it was her gift to me before her arrival.  …Our initial contact or connection.  She is now three years old.  She makes up songs, her two favorites being: ‘La La Pretty Pretty Flowers’ and ‘LadyBugs and Butterflies’.   I can’t say that I do anything to really stress or reinforce her relationship to nature deliberately, though it is important to us.   She loves fabrics, tells me she’s proud of me when she even THINKS i made something.  She loves music. She loves dancing.  She loves “reading” and books like no other child I”ve seen since the age of 6months old.

Yesterday a friend of mine asked my daughter what she wanted to be when she grew up. …Not a question I’ve even asked her yet so I was curious as to what the answer would be: She calmly and even somewhat “self assuredly” replied, “A Flower”.   When she grows up, she wants to be… a flower.  And so it is. ….What else do you say?

One day my Yogi Tea bag said, “Every heart beat creates a miracle”.  So true.  The miracle here was not only my child, but the gift of wEmusTgRoW and what it does for people and how it has grown and continues to grow and develop.  Not to mention what it has done for ME personally!  wEmusTgRoW is magic clothing.  I always struggle with my ads because I don’t think there is any way to communicate to people that THIS is magic otherworldly clothing.  I’m not even sure how, I just know that it is.  I’m sure that it sounds silly.  But ask anyone who’s worn it.  The flowers communicate with people while the wearer is not looking.  I think that makes it the gift that keeps on giving. 

No matter what your spiritual beliefs are or religious beliefs, you must admit that The Most High and the spirit world are truly a wonder to behold.  The forces are always at work for our greatest good even when we have no idea and can’t tell which way is up.  So the next time you are struggling for answers or clarity, please allow me to gift you the answer that was gifted to me and see if it encourages some heavy “blossom-ization” in your life as it did mine. 

So let’s all say it together…wE – musT – gRoW!

-Love and Light Beamin from Studio5.

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